The People, The Passion
The Roots that Grow Neizly.
Neizly Private Limited was born in 2022 out of a simple yet powerful belief that tea should be enjoyed fresh.
For decades, tea from our ancestral gardens in Upper Assam traveled across India and the world through auctions and bulk supplies. But somewhere in the long journey from garden to shelf, the freshness and robust flavours of an authentic Assamese tea were fading while waiting to be packed.
Co-founded by Bobita, who comes from a family of tea growers and estate owners since the eighties, and Dhruba, a business enthusiast with a vision to make premium Assam tea accessible and affordable — Neizly was born as our answer to delivering tea packed with freshness.
Every tea leaf in Neizly is harvested and packed within 2 to 7 days, sealing in that bold malty taste and soul-soothing aroma Assam tea is known for. We also introduced a first-of-its-kind 2-in-1 franchise model, which is designed to create profitable tea stalls, create employment and establish an exclusive store network for fresh, genuine Assam tea. What’s more, as a tea lover, you can taste it, love it, and then take it home.
At its heart, Neizly is a tea that lingers around you everyday. With a range of meticulously crafted masala chai, fresh Assam tea and health and green tea, Neizly thrives to be your morning motivation, your evening bond and your night-time detox. A warm, familiar comfort sourced straight from our gardens and brewed at your home or served to you in a cup.
What Neizly Stands For
Neizly aims to make premium Assam tea accessible and appealing to the tea cultures of the world.
Our Mission
Our Vision
Expansion Plan
Our Mission:
To bring you the freshest, most flavourful cup of tea that blends the rich heritage of Assam with the ease of modern life. Through our website and with an unique 2-in-1 model, a model in which you can try the chai, and then buy – we make premium tea easy to enjoy, full of authentic robust taste, and hard to forget.
Our Vision:
To be the heart of every chai break across India by transforming tea from a daily drink into a ritual of togetherness. Neizly aspires to create inviting spaces and bold blends that bring warmth, connection and modern relevance to India’s cherished tea culture.
Expansion Plan:
To bring you the freshest, most flavourful cup of tea that blends the rich heritage of Assam with the ease of modern life. Through our website and with an unique 2-in-1 model, a model in which you can try the chai, and then buy – we make premium tea easy to enjoy, full of authentic robust taste, and hard to forget.
Meet the Founders of Neizly
Bobita Duarah
Co-Founder
Bobita carries forward a deep-rooted legacy in tea. Born into a family that has nurtured Tea Estates for generations, she witnessed the journey of Assam’s finest tea – from vibrant green gardens to distant shelves. With her background in biotechnology and business management, Bobita brings a unique blend of scientific understanding and strategic thinking to Neizly.
Dhruba J Das
Co-Founder
Dhruba is a passionate entrepreneur with a keen eye for innovation. Trained as an engineer, he stepped into the world of tea with one simple idea: a good cup of chai can spark connection, conversation and community. With his strong business acumen and intuitive approach to brand-building, Dhruba has been instrumental in shaping Neizly.
This is What Makes Neizly Unique
At Neizly, our promise lies in delivering a fresh experience built on innovation and quality. Our three core
USPs define what sets us apart
2-in-1 Model:
We blend the best of both worlds by offering freshly brewed Assam tea at our stalls and packaged tea blends to take home. This unique model creates a complete and immersive tea experience for every customer.
Farm-to-Cup Sourcing:
Our tea is directly sourced from the lush gardens of Assam, ensuring unmatched freshness, rich flavour and uncompromised quality – all without involving middlemen.
Empowering Local Entrepreneurs:
Through our accessible franchise model, we’re not just building a brand; we’re creating jobs and nurturing local entrepreneurs. Every Neizly stall contributes to regional economic growth and self-reliance.